Many website owners falsely believe that just getting web surfers to their site is the goal. But they lack to know that the average user stays on a site for less than 20 seconds before they can move on. Sometimes the short stay could be as a result of a slow loading site or an unattractive landing page. Other times it is because the website doesn’t make its motive clear instantly.
Another reason and one of the easiest to avoid is website navigation. If web surfers struggle to find what they are looking for, they won’t keep searching. Instead, they will move on and start searching for other sites.
Offer Adequate Description
Your navigation list should contain more than just a list of heading. If your web visitor doesn’t understand what to expect from the options on your menu; they are unlikely to ever navigate beyond your landing page. This can be avoided by ensuring that each of the menu options is as descriptive as possible without making it too lengthy.
Avoid being Overly Creative
Just like the words you use on your menu need to be clear, it is equally important to make sure that any symbols or navigation tools you use remain clear too. If you must use symbols to represent different pages on your site, make sure that you use the obvious ones. If you get too creative, you will only end up confusing your web visitors rather than impressing them.
Don’t Overlook the Function of SEO
Sometimes it can get tempting to utilize your menu for SEO when trying to incorporate keywords and other SEO strategies into your site. But while getting your site ranked well on Google is important, it is equally important to consider what happens when web surfers and on your page.
To avoid prevent ending up with unnatural sounding headings or confusing menu choices, skip the SEO tactics when designing your menu and follow these best web navigation practices instead.
Consider the Needs of the Visitors First
sIt can tempt you to organize your list based on where you would like your visitors to go first. But one of the essential website navigation best practices, you must put the visitor first.
List your menu according to what you think the client will want to know first, such as more about your business, followed by information about your business or your contact info.
With all the website navigation best practices working, double check to make sure that everything on your sire is running smoothly. You will find out that there are times when search functions and menus get distorted on mobile devices. You must ensure that you double check yours to avoid losing out a large percentage of traffic.