Kylie Jenner’s Prominence On Social Media
One should not underestimate the celebrities influence on social media. This is because of the follower base they have. For example, Kylie Jenner tweet against Snapchat, facilitated losses that amounted to billions of dollars in a period of one month. Without knowing whether it was a calculated move, Thousands of people liked the post.As Stated below, Kylie Jenner uses her social media marketing power in the following ways.
Kylie uses her social media influence to promote products and the companies. Before the tweet that Kylie Jenner posted, Snapchat losing billions was apparent just that the stakeholders were unable to see it.This was mainly because users had started to reduce due to competition from other emerging social media platforms with the same concept as Snapchat but improved. Therefore, her tweeting about it made people aware.This Therefore is an eye opener for social media companies to endorse celebrities as they are the core of their user base. Hiring these celebrities will, therefore, bring more users.
Kylie Jenner marketing power on social media can be accredited to cosmetics success. According to the US Presort statistics, a large number of people turn to online researching of a particular brand of a product before using it. On the other hand, when it involves a celebrity to promote a certain brand, their fans and other people will develop trust toward that product and use it which will make it prosper. Hence Jenner’s make up trademark name achieved millions in a period of not more than two years. With such celebrities like Kylie Jenner advertising, a product would make their fans and other consumers to use that particular product. The success Jenner has attained in cosmetics can be credited to they are produced in fewer numbers for key cosmetics line The Forbes fame she acquired encouraged her to the opening up of the cosmetics business.
Kylie uses her marketing power as a businesswoman and a mother to prove women can also be achievers. From the time she was young, being a successful businesswoman to Jenner did not concur well and that such women are unable to raise a family.She Therefore uses her social media success to prove this stereotype wrong.Jenner Uses her cosmetics business to make brands that target mothers because she will be one too. Being that there is a great impact that arises from the brand in relation to outward forces and inner growth, Jenner’s products users were not affected even after the decision to focus on mothers.This has really contributed to a major cosmetics Boost as there are brands that are baby-inspired products for mothers.