Choreography is described as the practice or art of sequential designing of movements of the physical bodies involving either form, motion or both. Another definition of choreography is the creation of plans and conventions which are used are used for various purposes including construction of objects, measurable human interaction, and systems. Choreography is used in a number of fields including musical theater, fashion shows, cinematography, gymnastics, animated art, video game production, show choir among many others. Dance choreography or dance composition is the art of creation of dances in choreography while in performing arts, application of choreography is done in human movement and form. People who practice choreography in carrying all the activities in it or specializing in one are referred to as choreographers.
Choreographers takes an active role in producing music videos. The music videos are films lasting for a few minutes that integrates both imagery and a song which are produced for artistic and promotional purposes. A choreographer has to produce a high-quality music video for the purposes of increasing the sales of the music recordings. Another major activity that choreographers are involved in is the production of TV commercials. Most TV commercials are produced by organizations by a choreographer they have a contract with which they pay a television channel to air it on their behalf to the viewer of the television channel. Conveyance of information in regard to the organization and marketing of services and products belonging to that organization are the major purposes of creation of TV commercials. Airing of TV commercials by a television channel which has made an agreement with the organization will benefit in that the organization will pay the channel for the period that they shall be airing the TV commercial. Choreographers are required to produce high-quality TV commercials which are going to catch the attention of the viewer and the organization will benefit in ways such as increase sale of products and services as well as conveying the intended message to those that may be concerned.
Production TV commercials and music videos need the choreographer to possess certain skills that will ensure that they are successful. In most cases, choreography is an inborn talent which individuals will make use of with time developing it into becoming successful in the field. A choreographer needs to have knowledge of all the styles and routines used in choreography to ensure that one is able to produce appropriate story ideas which are related to either music videos or TV commercial production. For successfully leading and controlling the individuals involved in the creation of music dances or TV commercials, one has to possess good leadership skills. In successfully producing TV commercials and music videos, creativity by the choreographer is key as well as discipline is sacrificing in all ways to ensure successful work.